Work

Consumer Trust in Electronic Commerce: An Alternative Framework Using Technology Acceptance

Year: 2001

Type: article

Abstract: The Internet continues to grow at a substantial rate, with estimates for online persons reaching 407 million by November 2000 (Nua 2001).Despite this growth, business to consumer commerce still experiences challenges on many fronts.Several studies have identified trust as a major concern for consumers to buy online.This paper examines trust and its antecedents, and presents an alternative framework, using the Technology Acceptance Model (TAM), of the consumer's usage of the Internet for e-commerce.

Source: Journal of the Association for Information Systems

Authors: Ananth Chiravuri, Derek L. Nazareth

Institution: University of Wisconsin–Milwaukee

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1503362740

FWCI: 1.268

Cites:

Cited by: 27

Related to: 10