Work

Do advertising bans work? An international comparison

Year: 2001

Type: article

Abstract: Advertising bans can increase or decrease alcohol consumption due to effects on beverage choice, price competition, and substitution by producers towards non-banned media. We study bans on broadcast advertising in 17 OECD countries for the years 1977 to 1995, in relation to per capita alcohol consumption, liver cirrhosis mortality and motor vehicle fatalities. The results indicate that advertising bans in OECD countries have not decreased alcohol consumption or alcohol abuse.

Source: International Journal of Advertising

DOI: 10.1080/02650487.2001.11104894

Authors: Jon P. Nelson, Douglas J. Young

Institutions: Pennsylvania State University, Montana State University

Language: English

Topic: Global Public Health Policies and Epidemiology

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W1503428670

FWCI: 5.387

Cites: 33

Cited by: 45

Related to: 10