Year: 2010
Type: conference-paper
Abstract: Few research agendas have successfully addressed tourism firm-level innovativeness, and the few studies that do exist typically provide only descriptive data or often remain at a conceptual level (Siguaw et al., 2006). Subsequently, an extensive knowledge gap concerning what constitutes firm-level innovativeness exists. Academics are confusing innovativeness with innovation and innovation orientation; producing many conflicting and inconsistent research results.\nDrawing from prior relevant research conducted over the past 39 years in the innovation, tourism, organizational, strategy, marketing, consumer, and psychology literatures; this paper provides an operational definition and conceptualization of innovativeness that is useful to both tourism researchers and practitioners.
Authors: Patrick Lynch, Margaret Walsh, Denis Harrington
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1503581403