Year: 2006
Type: dissertation
Abstract: Two hundred and ninety-two undergraduate students participated in an experiment examining participants' reactions to anti-tobacco messages.Participants viewed five antitobacco public service announcements (PSAs) created for the Washington state Department of Health either in their original form or with a self-efficacy statement added to the end of the PSA, or five neutral advertisements such as soup, cell phone, and banking commercials.Statistically significant results include that participants in the two PSA conditions indicated higher levels of intention to change their behavior when they perceived that the characters were similar to themselves.In addition, participants viewing the PSAs indicated higher levels of realism and fear than participants viewing the neutral commercials.Results regarding differences in perceptions of fear, perceptions of realism, intentions to change their behavior and smoking refusal self-efficacy in the self-efficacy and no efficacy conditions were not statistically significant but were in the predicted direction.Implications and future directions for research are discussed.
Author: Myiah J. Hutchens
Language: English
Field: Medicine
Domain: Health Sciences
Open Access status: green
OpenAlex ID: W1503837680