Work

Business‐to‐business marketing

Year: 2004

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500410551888

Authors: Gary Reed, Vicky Story, Jim Saker

Institution: Loughborough University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1504230044

FWCI: 8.854

Cites: 18

Cited by: 52

Related to: 10