Work

Wroe Alderson's Marketing Behaviour and Executive Action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago

Year: 2011

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/17557501111102382

Author: Donald F. Dixon

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1505543638

FWCI: 4.27

Cites: 42

Cited by: 5

Related to: 10