Work

The role of customer gratitude in making relationship marketing investments successful

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2014.06.007

Authors: Syed Fazal e Hasan, Ian Lings, Larry Neale, Gary Mortimer

Institution: Queensland University of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1506118014

FWCI: 18.33

Cites: 75

Cited by: 80

Related to: 10