Work

Personal Privacy Preferences in E-business:a Focus on Trust and Value Compatibility

Year: 2002
Type: article
Study design: Observational Study
Abstract: Collecting information is an important part of knowing the customers and growing a business.Understanding the factors that affect a person's willingness to disclose personal information is crucial for learning how to best collect and utilize that information.In this paper, a model is proposed in which the compatibility of the values of an individual and an organization affects the person's willingness to disclose personal information.A survey is conducted to empirically test if value compatibility affects the collection of personal information.Support is found for some of the hypotheses.Respondents are more willing to disclose personal information to groups that support their values, depending on the sensitivity of the information involved.Gender is also found to play a role in information disclosure, with males being more likely to disclose sensitive information than females.
Language: English
Open Access status: green
OpenAlex ID: W1506504987
FWCI: 4.072
Cites: 13
Cited by: 8
Related to: 10