Work

Using an Extended Theory of Planned Behavior to Predict a Change in the Type of Blood Product Donated

Year: 2015

Type: article

Abstract: BACKGROUND: Demand for essential plasma-derived products is increasing. PURPOSE: This prospective study aims to identify predictors of voluntary non-remunerated whole blood (WB) donors becoming plasmapheresis donors. METHODS: Surveys were sent to WB donors who had recently (recent n = 1,957) and not recently donated (distant n = 1,012). Theory of Planned Behavior (TPB) constructs (attitude, subjective norm, self-efficacy) were extended with moral norm, anticipatory regret, and donor identity. Intentions and objective plasmapheresis donation for 527 recent and 166 distant participants were assessed. RESULTS: Multi-group analysis revealed that the model was a good fit. Moral norm and self-efficacy were positively associated while role identity (suppressed by moral norm) was negatively associated with plasmapheresis intentions. CONCLUSIONS: The extended TPB was useful in identifying factors that facilitate conversion from WB to plasmapheresis donation. A superordinate donor identity may be synonymous with WB donation and, for donors with a strong moral norm for plasmapheresis, may inhibit conversion.

Source: Annals of Behavioral Medicine

DOI: 10.1007/s12160-014-9677-9

Authors: Kathleen L. Bagot, Barbara M. Masser, Katherine M. White

Institutions: Florey Institute of Neuroscience and Mental Health, The University of Queensland, Queensland University of Technology

Language: English

Topic: Blood donation and transfusion practices

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: bronze

Funders: Swinburne University of Technology, Australian Research Council