Work

The Role of Word of Mouth in the Diffusion of Innovation

Year: 2011

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-17223-6_9

Author: Tim Mazzarol

Institutions: The University of Western Australia, ESC Dijon Bourgogne, École supérieure de commerce de Dijon-Bourgogne

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1506674824

FWCI: 4.667

Cites: 103

Cited by: 25

Related to: 10