Predicting Consumer Behavior and Media Preferences: The Comparative Validity of Personality Traits and Demographic Variables
Year: 2013
Type: article
Study design: Observational Study
Source: Psychology and Marketing
DOI: 10.1002/mar.20657
Authors: Carson J. Sandy, Samuel D. Gosling, John Durant
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1507846325