Work

The international performance of standardizing and customizing Spanish firms

Year: 2012

Type: article

Source: Multinational Business Review

DOI: 10.1108/15253831211286246

Author: Paloma Almodóvar

Institution: Universidad Complutense de Madrid

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1507941458

FWCI: 4.746

Cites: 116

Cited by: 37

Related to: 10