Work

The Impact of Relational Marketing Bonds on Retailers' Economic and Social Satisfaction

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2015.1041355

Authors: Nor Azila Mohd Noor, Selvan Perumal, Majid Mapkhot Goaill

Institutions: Universiti Utara Malaysia, Thamar University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W1509816824

FWCI: 1.471

Cites: 78

Cited by: 17

Related to: 10