Using Action Research for Gaining Competitive Advantage out of the Internet,s Impact on Existing Business Models
Year: 2002
Type: article
Abstract: The aim of this paper is to identify the contribution of the action research theory within a methodology for developing eBusiness business models which was elaborated at evolaris and is currently validated in various business cases.First a definition of the terms business model and action research are given and the prerequisites for such a methodology are presented.We found that for the improvement of existing business models the principles of action research -to interact intensively with the participant; or to review, to document, and to reflect the found results -are very valuable.Consequently the presented methodology is divided into the three phases -Understand, Identify the internet's impact and Change.These phases embraces seven specific steps which are grounded either on system theory, system dynamics or action research.First results obtained in a business case with one of our partners imply the importance of the application of the action research theory in a methodology for improving existing business models.
Authors: Christoph Auer, Manuela Follack
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1511623790