Work

To be or not to be...credible that is:

Year: 1995

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509510094156

Authors: Paul Herbig, John Milewicz

Institution: Texas A&M International University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1511785259

FWCI:

Cites: 27

Cited by: 81

Related to: 10