Year: 2011
Type: dissertation
Abstract: A global CEO study conducted by IBM in 2006 showed that business model innovation has a higher correlation with operating margin growth than any other type of innovation. It is therefore not surprising that business model innovation is a buzzword increasingly seen in business jargon and literature. However, the field is quite novel and finding ways of approaching and understanding the subject has been more elusive. This thesis presents a comprehensive and academically founded approach to business model innovation, including a framework that can be applied by managers to transform their business, and building capabilities that can become a source of competitive advantage.
Authors: Eivind Breiby, Magnus Haug Wanberg
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1512013365