Work

The reciprocal impact of vertical service line extensions on parent brands

Year: 2012

Type: article

Study design: Observational Study

Source: Managing Service Quality

DOI: 10.1108/09604521211287534

Author: Jean Boisvert

Institution: American University of Sharjah

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1513179515

FWCI: 2.603

Cites: 67

Cited by: 19

Related to: 10