Home Video as Nigerian Image Maker
Year: 2013
Type: article
Abstract: The home video is a medium of communication which many individuals, people and organizations can utilize for different purposes, advantages (and disadvantages). It has been recognized as a popular culture which not only mirrorizes and tells stories of the societies which it subsists; the films depict the lifestyles, attitudes, environments and activities within and around them. The films are produced by the people of the milieu who can put forth actual representations and portrayals with defined objectives without bias, exaggerations, misrepresentation and/or underrepresentation. With the view that the Nigerian film industry has grown to become an important phenomenon which has attracted diverse kinds of people and interests as a result of the home video phenomenon, it is expected that the home video can serve as a possible loud speaker for the purpose of projecting the Nigerian image in positive lights just as the advertisers and marketers would. For the purpose of this study, fifty (50) video films televised by television stations in Lagos and Africa Magic (a cable network station) were watched and content analyzed. The study was underpinned within the frameworks of agenda-setting and cultivation theories. The findings of the study reveal that
Institution: Lagos State University
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1513197737