How do digital information good characteristics influence pace and modalities of international market entry
Year: 2002
Type: preprint
Abstract: The paper develops theory to propose how considering digital information good characteristics\nmodify and extends existing explanations with regard to entry mode choices (in single markets)\nand internationalization paths (across countries). Explanations offered relate to network and\nlock-in effects, complementary infrastructure investments, branding, and customer learning –\nfactors that are particular important for understanding international market entry of digital\ninformation good providers.
Authors: Volker Mahnke, Markus Venzin
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1514408538