The Myth/Fact Message Frame and Persuasion in Advertising: Enhancing Attitudes Toward the Mentally Ill
Year: 2015
Type: article
Source: Journal of Advertising
Authors: Marie A. Yeh, Robert D. Jewell
Institutions: Loyola University Maryland, Kent State University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1514594677