Work

Crisis brand management in emerging markets

Year: 2012

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501211193895

Authors: Paul Custance, Keith Walley, Dongni Jiang

Institution: Harper Adams University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1515504713

FWCI: 8.544

Cites: 23

Cited by: 30

Related to: 10