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Understanding and Managing International Product Launch: A Comparison between Developed and Emerging Markets

Year: 2011

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/j.1540-5885.2011.00864.x

Authors: Yikuan Lee, Bou-Wen Lin, Yim-Yu Wong, Roger J. Calantone

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1516543232

FWCI: 9.508

Cites: 36

Cited by: 60

Related to: 10