Work

The Online Communication Mix for Tourism Destinations Study Case on Romanian Tourism Destinations

Year: 2013

Type: article

Abstract: The present research aims at contributing to the field of Online Communication for tourism destinations. It provides a study on online communication of Romanian main tourism destinations, focusing on DMOs’ websites completeness in terms of contents and on their capability to respond to users’ needs. The results of the current research show that the Romanian Destination Websites offer a poor online experience for users, in terms of content, functionalities and fail to fully satisfy the needs and wants of potential tourists. This study is important for establishing the strategies for developing the tourism destination management in Romania.

Source: RePEc: Research Papers in Economics

Authors: Adina Constantinescu, Tudor NISTORESCU

Institution: University of Craiova

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W151749705

FWCI: 1.321

Cites: 18

Cited by: 1

Related to: 10