Year: 2014
Type: conference-paper
Abstract: This study investigates the maturity levels of E-commerce (EC) among Australian retailers through developing a model that incorporates the possible levels of EC adoption by retailers and the factors that influence the adoption of each level using combination of the SOG model and the TOE framework. The findings show that some retailers reach a stagnation point in their EC adoption and are unlikely to proceed further. In addition, the analysis suggests that the defined levels are influenced by environmental and organizational factors. However, these factors were found to have a different effect on each level. The proposed model will be a useful tool for retail organisations to understand the current state of EC initiatives and to help them develop their EC business strategies.
Authors: Waleed Ibrahim, Kenneth J. Stevens
Institution: UNSW Sydney
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1517613985