Year: 2004
Type: article
Abstract: Although Ebay is renowned for its vastly successful Internet auction site, few people realize that it has emerged as the world's largest automobile marketplace.Building on past research, this study examines consumer behavior on Ebay Motors, focusing on the variables that impact winning bid prices in automobile auctions.A major finding is the strong relationship between the number of digital images in the auction listing and the selling price.
Authors: Mark Sena, Gerald Braun
Language: English
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1518150552