Assessing factors in mobile marketing context model adopting TAM, Commitment-Trust Theory, environment and emotional items in facilitating purchasing intention
Year: 2015
Type: conference-paper
Study design: Observational Study
Authors: Eugene Y.C. Wong, Emma Zhou
Institution: Hang Seng University of Hong Kong
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1518894768