Work

Response to activewear apparel advertisements by US baby boomers

Year: 2008

Type: article

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020810857916

Authors: Anja Zurcher Wray, Nancy Nelson Hodges

Institution: University of North Carolina at Greensboro

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1518909238

FWCI: 1.61

Cites: 21

Cited by: 31

Related to: 10