Perceived risk mediates the impact of mood on the effectiveness of health PSAs
Year: 2013
Type: article
Source: Journal of Social Marketing
Authors: Sela Sar, George Anghelcev
Institutions: Iowa State University, Pennsylvania State University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1519007597