Work

The effect of market orientation dimensions on multinational SBU's strategic performance

Year: 2013

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-12-2011-0284

Authors: Xiaodan Dong, Christian Andrew Hinsch, Shaoming Zou, Huifen Fu

Institutions: Wagner College, Grand Valley State University, University of Missouri, University of International Business and Economics

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1520499802

FWCI: 4.941

Cites: 85

Cited by: 31

Related to: 10