Work

Advertisement Analysis: A Comparative Critical Study

Year: 2014

Type: article

Abstract: This study aimed at analyzing two advertisements, and investigating how advertisers use discourse and semiotics to make people and customers buy into their ideas, beliefs, or simply their products. The two advertisements analyzed are beauty products which have been selected from internet magazines. The methodology adopted in this study is qualitative method. The first advertisement is analyzed qualitatively in terms of content; there was no focus on a specific theoretical frame work, while the second advertisement analysis is based on Fairclough’s framework, the critical discourse analysis framework.

Source: Advances in Language and Literary Studies

DOI: 10.7575/aiac.alls.v.5n.6p.254

Language: English

Topic: Media, Gender, and Advertising

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1520500698

FWCI: 0.849

Cites: 10

Cited by: 23

Related to: 10