Work

The Role of Mass Customization in Enhancing Supply Chain Relationships in B2C E-Commerce Markets.

Year: 2000

Type: article

Authors: Merrill Warkentin, Ravi Bapna, Vijayan Sugumaran

Institution: Northeastern University

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1521832010

FWCI: 4.336

Cites: 9

Cited by: 29

Related to: 10