Work

Sport Business in the Global Marketplace

Year: 2003

Type: book

Abstract: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, telev

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9780230598898

Authors: Hans Westerbeek, Aaron Smith

Language: English

Topic: Sociology, History and Politics of Sport

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1522455059

FWCI: 4.907

Cites:

Cited by: 134

Related to: 10