Attribute Elicitation in Marketing Research: A Comparison of Three Procedures
Year: 1997
Type: article
Source: Marketing Letters
Authors: JAN-BENEDICT STEENKAMP, HANS VAN TRIJP
Institutions: Wageningen University & Research, UCLouvain, KU Leuven
Language: English
Subfield: Social Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W152327534