Work

An Empirical Analysis of Web Site Stickiness

Year: 2002

Type: article

Abstract: Even though we have seen an exponential growth in the number of Web sites and the number of users, little is known about Web usage at the level of the individual. This paper aims to overcome this lack of knowledge on individual usage patterns. Based on previous findings on saturation of Web usage, we use data from 1995-1998 on residential Web usage conducted as part of the HomeNet project to examine if groups of Web users differ in loyalty to Web sites. We also measure the stickiness of the most popular Web sites in the HomeNet sample. The results help us to understand how one should think of Internet usage and have important implications for Internet marketing and strategy.

Source: Journal of the Association for Information Systems

Authors: Mario Christ, Ramayya Krishnan, Daniel S. Nagin, Oliver Günther

Institutions: Humboldt-Universität zu Berlin, Carnegie Mellon University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: green

Funders: National Science Foundation, Alexander von Humboldt-Stiftung, Carnegie Mellon University, Deutsche Forschungsgemeinschaft, Directorate for Computer and Information Science and Engineering, Division of Information and Intelligent Systems

Awards: Collaborative Research on Semi-Parametric Mixed Poisson Regression Models, KDI: Networked Engineering, Violent Behavior: Individual, Situational and Community Dynamics, Analyzing Developmental Trajectories with Mixture Models: A Second Generation of Models and Software

OpenAlex ID: W1523431552

FWCI: 0.93

Cites: 5

Cited by: 3

Related to: 10