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THE INSTITUTIONAL FACETS OF INNOVATION DIFFUSION INITIATING : THE CASE OF WAL -MART 'S RFID CAMPAIGN Les facettes institutionnelles de l'initialisation de la diffusion d'une innovation : le cas de la campagne RFID de Wal-Mart

Year: 2008

Type: article

Authors: Xuanhui Yang, Rajiv Kishore, Zhenyu Liu

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1523497542

FWCI: 1.317

Cites: 43

Cited by: 5

Related to: 10