Work

Ideal and actual product adaptation in US exporting firms

Year: 1995

Type: article

Source: International Marketing Review

DOI: 10.1108/02651339510091726

Authors: Jean L. Johnson, Wiboon Arunthanes

Institutions: Washington State University, Washington State University Tri-Cities

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1524617180

FWCI: 5.336

Cites: 34

Cited by: 115

Related to: 10