Year: 2012
Type: article
Abstract: A taxonomy of mobile applications in tourism The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to connect with their visitors while travelling. This paper proposes a taxonomy of mobile apps in tourism from two perspectives: a taxonomy on what services travel-related apps provide to the user and a taxonomy based on the level of customization the user has with the mobile application. The taxonomies provide insights into app development trends as well as gaps in the mobile app landscape. Understanding the opportunities currently provided by apps is also critical from a marketing perspective.
Authors: Heather Kennedy-Eden, Ulrike Gretzel
Institutions: Indiana University Bloomington, University of Wollongong
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1525061388