Work

Measurement of consumers wine related knowledge

Year: 2011

Type: preprint

Abstract: It is stated, according to the paradigm of knowledge-based economy, that information asymmetry between consumers and producers is reduced thanks to information availability and dissemination through the Internet or other media channels. Conversely to this statement, several articles have pointed out that knowledge-based economy reinforces the information asymmetry between experts and novices among the consumers. Accordingly, we consider the heterogeneity of consumers by means of k-means clustering applied to a knowledge-oriented questionnaire. We then try to identify and qualify the differences between several groups of French respondents regarding their attitudes and behaviour towards wine.

Source: RePEc: Research Papers in Economics

Authors: Giraud, Georges, Tebby, Cléo, Amblard, Corinne

Institutions: Centre d'économie et de sociologie appliquées à l'agriculture et aux espaces ruraux, Institut national de l'environnement industriel et des risques

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1525519483

Cites: 4

Cited by: 3

Related to: 10