Work

An evaluation of typologies of marketplace strategic actions

Year: 2003

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090560310459069

Authors: Anthony Pecotich, Felicity J. Purdie, John Hattie

Institutions: The University of Western Australia, University of Auckland

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1526042445

FWCI: 3.902

Cites: 83

Cited by: 27

Related to: 10