Work

Peran Strategis Public Relations di Perguruan Tinggi

Year: 2013

Type: article

Abstract: s: Public Relations emphasizes in building and maintaining a relationship between an organization and its public. It is applied also for a higher education institution or university. Nowadays, public relations in higher education institution become an integral part of the management team. It must contribute to achieve organizational goals and demonstrate an organizational accountability identified by measurable result. Synergy and cooperation are the strategic way to reach good relationship and reputation.

Source: Jurnal ILMU KOMUNIKASI

DOI: 10.24002/jik.v4i2.223

Author: Ike Devi Sulistyaningtyas

Institution: Atma Jaya University Yogyakarta

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W1527117788

FWCI: 0.991

Cites: 8

Cited by: 13

Related to: 10