Work

Peranan Management Public Relations dalam Mempertahankan Citra Perusahaan Jasa Perhotelan: Studi Kualitatif pada Re-Opening Hotel Mandarin Oriental, Jakarta

Year: 2011

Type: article

Abstract: The purpose of this research is to identify implementation of image building and public relations that has been done by MOJKT in HI roundabout in Jakarta that took part in hotel service. Theories that used are communication management theory, PR theory, and image theory. Those theories will be connected with the analysis result in the field. The research method used is qualitative descriptive using analysis method of 6 stages of Public Relations Plan.

Source: Binus Business Review

DOI: 10.21512/bbr.v2i1.1128

Author: Aryanti Puspokusumo

Institution: Binus University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $131

OpenAlex ID: W1527270377

FWCI: 5.283

Cites: 13

Cited by: 8

Related to: 10