Work

Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(97)00226-9

Authors: Line Ricard, Jean Perrien

Institutions: HEC Montréal, Université du Québec à Montréal

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1527892953

FWCI: 4.008

Cites: 24

Cited by: 61

Related to: 10