Work

Market segmentation in the K-League: an analysis of spectators of the Korean Professional Soccer League

Year: 2007

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-08-02-2007-b005

Authors: Sangho Kim, Euidong Yoo, Paul M. Pedersen

Institutions: Kyungdong University, Korea Institute of Sport Science, Indiana University

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1528075993

FWCI: 2.468

Cites: 21

Cited by: 16

Related to: 10