Work

Marketing in New Ventures: Theory and Empirical Evidence

Year: 2004

Type: article

Source: Schmalenbach Business Review

DOI: 10.1007/bf03396691

Author: Marc Gruber

Institutions: École Polytechnique Fédérale de Lausanne, Ludwig-Maximilians-Universität München

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1528875559

FWCI: 3.689

Cites: 120

Cited by: 169

Related to: 10