Work

The pricing of a brand name product

Year: 1999

Type: article

Source: Journal of Business Venturing

DOI: 10.1016/s0883-9026(97)00101-8

Author: Lawrence Wu

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1530094925

FWCI: 1.515

Cites: 17

Cited by: 50

Related to: 10