The Curse of Innovation: A Theory of Why Innovative New Products Fail in the Marketplace
Year: 2005
Type: preprint
Source: SSRN Electronic Journal
DOI: 10.2139/ssrn.777644
Author: John T. Gourville
Institution: Harvard University
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1530789857