Building Trust in Online E-markets through Dual Deposit under Feedback Aggregated Mechanism
Year: 2004
Type: article
Abstract: Building trust is very important because fraud has been on rise in online electronic markets.Trust allows participant in online electronic markets to overcome perceptions of risk and uncertainty and make a deal.This paper proposes a design of a mechanism of building trust in online electronic markets.The interesting aspects of this mechanism is that it not only improves reputation rating measure but also uses both register deposit and trade security deposit in order to induce participant trade truthfully.
Authors: E. Zhang, Feifeng Zheng, Wang Ying-luo
Language: English
Topic: Access Control and Trust
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: green
OpenAlex ID: W1531002627