Work

What drives the adoption of electronic markets in Australian small-and-medium sized enterprises? – an empirical study

Year: 2012

Type: article

Abstract: This paper reports a study of the critical determinants for adopting electronic markets (e-Market) in Australian small-and-medium sized enterprises (SMEs) within the technology-organization-environment (TOE) framework. Structural equation modelling and logistic regression are used for identifying the critical determinants for the adoption of e-Markets by Australian SMEs through testing a proposed conceptual model and proposing an alternative model. This study contributes to existing research by enriching an understanding of the critical determinants of adopting an e-Market in Australian SMEs and by providing a validated model for the inter-relationships of the determinants in technology adoption.

Source: Journal of the Association for Information Systems

Authors: Sophia Xiaoxia Duan, Hepu Deng, Brian Corbitt

Institution: RMIT University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W1531164291

FWCI: 0.571

Cites: 27

Cited by: 9

Related to: 10