Work

Educating practitioners to value new marketing knowledge

Year: 2006

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500610665745

Author: Teresa M. Pavia

Institution: University of Utah

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1531482089

FWCI: 1.459

Cites: 29

Cited by: 7

Related to: 10