Work

Beyond the 4Ps: Using Relationship Marketing to Build Value and Demand for Pharmacy Services

Year: 2002

Type: article

Source: Journal of the American Pharmaceutical Association (1996)

DOI: 10.1331/108658002763508470

Authors: William R. Doucette, Randal P. McDonough

Institution: University of Iowa

Language: English

Topic: Vaccine Coverage and Hesitancy

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1532056729

FWCI: 1.162

Cites: 34

Cited by: 33

Related to: 10